Category: Writing

Avoid discouragement when blog writing!

Hello dear readers. As I mentioned in my last newsletter about words and things literary, I am sharing with you some tips and guidance that I hope will help you to write material that really works for you. There are a few things I want you to know to avoid discouragement when it comes to…

Not ready for a media release? Think again. Here’s why. (Caveat: money is involved.)

With media release production, as with so many other things in life, the following maxim is true: you get what you pay for. In today’s market, a media release written by a pro who knows their business and can deliver a quality product, will cost you in the neighbourhood of $700 to $1500. Bump that…

Writer. Open laptop on wooden table

New to media release writing? Know why you’re doing it, and dump the clutter.

For starters, know what defines a media release. And here’s the answer: A real honest to goodness media release is written out in a specific format. Its purpose: to pitch a story to a reporter or editor. Period. A release is not a story, although if you really ace it, you’ll recognize large bits of…

Afraid your media release won’t fly?

When I tell people I both write media releases for a living, and also teach other people how to write their own, I often run into a little problem. See, folks sometimes don’t know what a media release actually is. They confuse a speech, rant, political statement or plea for funds for a genuine media…